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Category Manager - FMCG/Food

Post Date: 12/03/2019
End Date:  12/16/2022
Recruiter: Bakkavor
Location: Spalding, Lincolnshire East Midlands
Salary:
Job category: Fresh Produce
Employment type: Any ,
Employer or agency: Direct Employer
Job role: Category Manager - FMCG/Food
Job reference: 1348903133

Category Manager (M&S) Up to £60,000 Basic 20% Bonus Company Car or £8,400 Car Allowance Private Healthcare (Including Family) 25 days holiday Highly competitive rewards package including Group Pension Excellent career progression prospects across the Bakkavor group We are the leading provider of fresh prepared food in the UK, with an international presence in the US and China. Our 19,000 employees operate from 39 locations, developing and producing innovative food for a wide variety of occasions and budgets. In the UK, we work with leading grocery retailers, focusing on their own label brands. A fantastic opportunity for a Marketing Manager to work on one of our strategic customer accounts has arisen. You will be working the Desserts Category implementing category plans and driving into the detail with your extensive category knowledge, market awareness and storytelling ability. You will drive the consumer agenda with key M&S stakeholders with forward thinking insights to drive competitive advantage, contributing to Bakkavor being best in class for Insights across the spectrum of chilled prepared foods. Reporting into the Head of Marketing (M&S) you will gain a clear understanding of M&S priorities as they evolve and share with Bakkavor to ensure focused and timely action plans are driven. Customer Category expertise. Interpret category insights and overlay customer shopper behaviours, attitudes and trends to provide relevant rationale to support category direction at key stages of the milestone process. Consumer expertise. Act as the expert point of contact across the NWT within Customer and the business influencing Customer thinking at a Category level, both short- and long-term regarding consumer behaviours and factors affecting decisions made within the category. Customer Category Strategy. Fully conversant with customer's strategy & plans from group level down to Category, is integral to their development and can influence those plans where necessary. Category Planning. Create and deliver category vision and plans to deliver the vision, across owned areas, strategic growth drivers, priorities and work streams to deliver wins and growth ahead of the market for both BV and the Customer. Category Management. Conduct and lead category reviews including promotional analysis as required; provide rationale behind category trends & ensure NPD & subsequent action plans are supported by robust consumer insight utilising the most up to date category management tools available. Monthly reporting. Implement a monthly reporting system for the customer that identifies potential category issues and trends. Works with relevant Development Manager & Commercial manager on developing remedial actions and regularly updates the customer on the results of actions taken. Communication. Communicate Customer Priorities for owned areas on a regular basis to line manager and Customer team peers (e.g. Commercial and Development Forums), in order to ensure all relevant parties are informed on relevant issues and share best practice & that we deliver a cohesive UK strategy, identifying risks and opportunities in a timely manner. Work closely with Marketing Controller to understand the broader market influences on the customer. You will be great at developing cross functional & external relationships, alongside driving marketing best practice. This is a very exciting opportunity for a dynamic and energetic marketing professional to work on one of our key strategic customer accounts.


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