"Irish-based fast food chain Supermac's has won a landmark legal case against the Golden Arches restaurant. "
The two business have been fighting a trademark case concerning the use of the term "Big Mac" – with the surprising outcome coming earlier in the week with the judge ruling against the American mega-corporation.
Supermac's told the court that they felt McDonald's filed the lawsuit in order to stop them from expanding their chain throughout the EU whilst McDonald's argued that the name Supermac's would confuse customer's with McDonald's iconic Big Mac burger.
As a result of the ruling Supermac's will be allowed to expand the number of stores in their chain throughout the UK, whilst McDonald's will no longer have the right to use their "Big Mac" trademark in the EU.
”Supermac's owner, Pat McDonagh, told the Irish Times. “We knew when we took on this battle that it was a David versus Goliath scenario but, just because McDonald’s has deep pockets, and we are relatively small in context doesn’t mean we weren’t going to fight our corner.”
Supermac's referred to McDonald's legal tactics as “trademark bullying; registering brand names which are simply stored away in a war chest to use against future competitors."